If you thought iPhoneography, or iPhone photography, was just another fad that would go away, Jack Hollingsworth may have you thinking twice. Hollingsworth is a professional photographer who is slowly learning that he can get away with using the iPhone on professional photo shoots. Now if a pro is beginning to think that smartphones can do just as fine a job as a DSLR, it could dramatically change the landscape for photography in the future.
Or not.
No one can argue that the iPhone takes incredible images. Pictures out of the iPhone's camera, without any manipulation, are vibrant, sharp and have good details and dynamic range. When you start using any of the editing tools available for the iPhone, you can create even richer images. On small screens like the ones on smartphones, tablets and laptops, the differences in quality between iPhone and DSLR photos might be negligible, but only to a degree.
Hollingsworth says that he has taken his iPhone on several professional photo shoots, and that the Apple smartphone would be used to take photos along with his DSLR. Basically, he says, it's nearly impossible to tell the difference between the two. But that really all depends on what he's shooting.
DSLR and medium format cameras will always have their place in photography. A DSLR's image quailty is still leagues better than the iPhone's, despite what any pro says. For starters, sensor size matters as do megapixels. Try shooting a picture in the late evening outside with an iPhone, then do the same with a full-frame DSLR like the Canon 5D Mark III or Nikon D4 and you'll notice that the difference is staggering. Now print those photos in 8x10 or 16x20 and the quality disparity becomes even more evident.
What's lacking
The problem with the iPhone is that it also gives you very limited control. The aperture is fixed, and so is the focal length. You also can't control ISO and shutter speed, either. When you're shooting with the iPhone, you're allowing iOS make critical exposure decisions for you. You can control some of these things with apps, but not with the fine tuning that a DSLR will give you.
This doesn't mean I'm against iPhone photography. I love it! Spend a few minutes on this site and you'll see that I'm a huge proponent of iPhoneography and mobile photography. But if you have a client paying thousands of dollars for photos, the iPhone is probably not the right tool for the job. And if you're shooting vacation photos or other photos that you want to use 10 or even 20 years from now, you'll want the high-quality images from a DSLR, and not the small and limited file sizes of the iPhone's photos.
To sum it all up, the iPhone is excellent for snapshots, but DSLRs and large and medium-format cameras still can't be beat for the best image quality and flexibility with those image files.
iPhoneography by Jack Hollingsworth from jackhollingsworth on Vimeo.
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