BuzzFeed?s First Acquisition Kingfish Labs Could Make Its FB Ads Go More Viral Than Football Cats

After its Facebook dating app didn't pan out, New York's Kingfish Labs built a data service for optimizing Facebook ads, and now the startup has become content cornucopia Buzzfeed's first acquisition. Kingfish's technology, engineering team, and one co-founder Jeff Revesz will head over to BuzzFeed, I've learned from other co-founder Rob Fishman. Here's what they'll be doing. BuzzFeed sells sponsored posts about brands like Red Bull and injects them into its own homepage feed of cute kitten, ridiculous lists, and insightful journalism. Kingfish will help it buy Facebook ads that drive traffic to those sponsored posts.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/zsn703FqzAk/

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