This one is going to be short, sweet, and to the point.
2012 was the year mobile exploded locally and if you didn?t get involved with mobile then you should definitely start.
I?ve been writing about mobile for a while now so I?ll share with you some posts that are still relevant. Consideration to go mobile is a simply a series of triggers ? hopefully what I share with you now will get you moving if you haven?t already!
In the past week there have been so many developments in the mobile space that I am unable to keep up with all the news streaming into my RSS reader, Google+ Sparks and Twitter lists. In particular, I was captivated by three articles written about the fact that mobile commerce is on the rise.
The first article I read on the subject came from Power Retail, which shared that 66% of U.S shoppers ventured into a physical store to review a product themselves before purchasing it online for a lower price, and about 78% of these actually made the purchase from their smartphone! When was the last time you did something similar? Probably just on the last purchase you made!
Next up was an AdNews article discussing information from the Digital Life 2011 Report that was presented at the 2011 Digital Next Australia conference. This conference was a collaboration between Google, WPP agencies Hill & Knowlton, TNS, GPY&R and Group M, who are all heavyweights in the digital marketing space. The report found that in comparison to 2010, Australians are spending 16% more time shopping online. On top of that, 36% of Australians are now spending more time interacting online via forums, social networks and blogs than they were last year. This should not come as much surprise to those of us who regularly travel by public transport ? provided we look up from our smartphones every now and then to watch our fellow mobile-engrossed commuters contributing to that 36% increase.
Last but not least, Gartner, a well renown technological research company has forecast that by 2015, companies will be generating 50% of their revenue from online sales, mobile applications, and social media channels. That is a sizable portion of any company?s revenue! And to think that it will be coming from your online store, either via traditional e-commerce or on the back of the m-commerce revolution.
Now if you piece all of the above together, you will soon figure out where the direction of commerce for retailers is heading, so as a business you need to know where to capture your target market. Thankfully, Commonwealth Bank is poised to make going mobile easier for both businesses and consumers, having just released news of their new app Kaching. Available for download any day now, this smartphone app will help consumers buy your products online quickly, easily, and mobilely.
Mobile technology represents exciting opportunities for businesses to grow their revenue. The mobile device is a personal item that a large proportion of our population carry and is one of the primary means of connecting with one another ? so why not also allow them to connect with your business? As technology evolves and consumers are holding more power in their hands, your business needs to also evolve to ensure that it survives and thrives.
If you?ve come to the end of this post, and still haven?t considered an mobile online store, a mobile website or a mobile application, consider this ? how much in lost revenue are you willing to pass up before your business goes mobile?
Is it the right move for you?
The below was originally posted on www.mobilemediamarketing.com.au
With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner or manager you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money? What if it doesn?t work? Where do I start?
Start with a mobile friendly website.
It?s as true as it ever was that you must go where the consumers are in order to capture their attention. Cast your mind back to when you got your business online, got yourself a website. What were the main reasons? Were any of the list below part of the equation?
- Statistics showed consumers were starting to use the internet more
- Your competitors had websites
- Customers started asking if they could find more information online
- Access to the internet was becoming more widely available
If you answered yes to any of the above then today you should be asking yourself the same questions, except this time in the context of a mobile friendly website.
- Do statistics show consumers using the internet via their mobile devices more?
- Do my competitors have mobile websites?
- Are more and more consumers looking for information on my website via mobile devices?
- Are there going to be more mobile devices owned with internet access in the future?
Here are some pertinent statistics to get you started:
- 78% of shoppers surveyed have looked instore but purchased online from a competitor using their smart phone (www.powerretail.com.au)
- Smartphone market penetration is highest in Australia at 37%, with Singapore behind in second place (Google ThinkMobile 2011, Sydney)
- 66% of local searches are from a mobile device ? half of these searches result in an action (Google ThinkMobile 2011, Sydney)
Regarding question 2, investigative work will help you find out whether or not your competitors have a mobile friendly website. For question 3, use your website analytics ? just filter out the visitors to see if there is an increase in mobile visitors over time.
One last point. It?s imperative that you do set some goals and objectives for your business before committing to a mobile website for the sake of it. The last thing you want to do is invest time and money into it and regret it because it hasn?t generated any ROI. Every investment should have a perceived future value, otherwise you might as well save yourself the time and money.
Are you planning on going mobile any time soon?
OK you?ve decided to make the move so you stop missing out, now what can you do?
Though Mobile Marketing is still a relatively young industry, there are two rules of thumb that you should always consider when creating a mobile website:
- What are users trying to achieve when they are searching on their mobile devices?
- How much time do you think they have if they are searching in this way?
Thinking about the likely answers to these questions, it quickly becomes apparent that mobile users are looking for information on the go, and they want it fast. Whether finding out the best place to shop for a bargain, where to eat, train timetables, or even the weather, mobile users are defined by their readiness to take action.
SEE ALSO: 10 Million More Reasons to Build Your Site for Mobile Devices
But the implications of Mobile Marketing don?t stop there. You also need to think about how mobile websites can be used to increase your online visibility via SEO ranking factors, and how to enhance the mobile user experience. By covering your bases, you stand a better chance of not only attracting mobile visitors, but impressing them enough that they come back time and again.
Ranking Factors
1. Sitemaps ? Submit the sitemap for the mobile version of your website to major search engines. Google has two crawlers: Googlebot for traditional desktop sites, and Mobile-Googlebot for mobile specific sites. Being included in one index doesn?t necessarily guarantee you?ll be found in the other.
2. Images and video ? Though images and video can engage desktop users, mobile users are a different breed. Overloading your mobile site with content that takes a long time to load will frustrate mobile visitors who don?t want to wait.
User Experience
1. Make it obvious ? Aspects of your mobile website that you want the user to interact with should be made to look as such. Mobile visitors don?t have time to browse through every pixel of their screen to find your telephone number.
2. Enable Click-to-Call ? People still like speaking with people, especially if they want to book a restaurant or similar. Make sure your contact number renders as visible text, not a slow-loading image file. Or even better, enable Click-to-Call so they can touch the button and dial through straight away.
SEE ALSO: Mobile Marketing: The Next Stage in Evolution
With the above being just the tip of the iceberg, there are many other things to consider before creating a mobile website, or any form of Mobile Marketing campaign. One common discussion is whether or not a mobile website should be made, or if a mobile app is the better way to go. I will go into detail about this in the near future so stay tuned!
If you?re new here, you may want to subscribe to our RSS feed to stay connected. Thanks for visiting!
double eagle bubba masters winner instagram facebook mike wallace mike wallace chicago cubs
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.